Can I not do the above process myself?
- Yes, it may be possible to do this yourself however it will take considerable time / development and would require research anc competitor analysis.
- You have to balance efficiency against cost.
- We have a quick turn around time…
Why is direct relationship so important
u Many companies would live a direct relationship with the customers in order to communicate there unique brand image and cut out the cost of giant retailers
u The Internet is dominated by major players (it is time to bring the power back to the producers / wholesalers)