Yes, it is possible to Decrease Search Cost per click...
by increasing Quality Score (Relevance)
with 81 000 Keywords, 30 Ads
Cut Out Tedious Work by Using Our Supervised Software

See Our Winning Steps with 4 Structured Steps using SKAG

Step 1: Keywords/Themes

1) Obtain various possible keywords from various sources
2) Devise themes from these Keywords
3) Input keywords and themes into our Spreadsheet
4) Input Negative Keywords

Step 2: Ads & Campaign

1) Draft ads for each theme ensuring that relevant keywords are used
2) Compose Ad Extensions
3) Devise a Campaign

Step 3: Uploading & Algorithm

1) Run Optimater Software / Processes 

2) Upload into Google Ads

Step 4: Feedback

1) Ensure Ads Approved
2) Keywords Processed

Power of system lies in ability to generate thousands of relevant keywords linked to 30 Ad Groups, Ads - SKAG

This system is based on the use of SKAG. Skag stands for ‘single keyword ad group’ (Skags – refer to ad groups). Skag in essence allows for tightly foused keywords around an adgroup. The use of skag or derivatives thereof is supported by a number of infleuntial sources including Searchengine Land, Neil Patel and the PPC Agent Klienboost. The idea being that the ad shown is more relevant to the user. It increases CTR and Quality score. While some people question the use of it, this system allows for a structured approach to ad creation and an opportunity to decrease cost per click.

Skags

Improving quality score.

Quality Score is one of the most important numbers in your Google AdWords account, because it has far-reaching effects on your AdWords success. This number can decide the fate of your account. 
Importance of Quality Score

COST PER ACQUISTION (2013)

Quality Score

CPA Cost Change

10

80% Cost Decrease

9

64% Cost Decrease

8

48% Cost Decrease

7

32% Cost Decrease

6

16% Cost Decrease

5

4

16% Cost Decrease

3

32% Cost Increase

2

48% Cost Increase

1

64% Cost Increase

Stats from Wordstream

FAQ

Can I not do the above process myself?

  • •Yes, it may be possible to do this yourself however it will take considerable time / development and would require the running of computer algorithms and human intervention.
  • You have to balance efficiency  against cost.
  • We have a quick turn around time… The generation of Search Campaigns are quick and have a 24 hour turnaround
  • If you are not satisfied with the results we offer a 30 day money back guarantee

Why is relevance so important

• Relevancy, like CPC is an important ranking factor for google. 

u  According to Google:

 

u  “For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn’t mention the keyword, they are more likely to think that the first ad is more relevant to what they’re searching for.”

Sliding Scale Price per campaign

1-5 Campaigns

$199/campaign (once off)
• Google Search or Bing Ads
• 1 campaign
• Up to 81 000 keywords
• Once off fee
• Improve relevance
• Aim to Reduce CPC

6-9 Campaigns

$180/campaign (once off)
• Google Search or Bing Ads
• 1 campaign
• Up to 81 000 keywords
• Once off fee
• Improve relevance
• Aim to Reduce CPC

10 + Campaigns

$175/campaign (once off)
• Google Search or Bing Ads
• 1 campaign
• Up to 81 000 keywords
• Once off fee
• Improve relevance
• Aim to Reduce CPC

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