In the world of retail, accessibility is now crucial. The advent of new communication channels such as social media has allowed for fans and customers alike to interact more with their favorite celebrities and brands.
Any celebrity or company trying to make it big these days has to utilize those new communication channels effectively or risk becoming irrelevant very quickly.
Social networking sites are not the only new communication channels that matter though.
For retailers in particular, live chat should now be integral to the way they handle their day-to-day operations.
According to Super Office, 42 percent of customers now prefer live chat over some of the more conventional forms of customer support. It’s also become integral to your sales efforts as many consumers have indicated that they simply will not purchase anything from a company website if there’s no such feature available.
You can’t overstate the importance of having real time chat available these days for retailers. If you’re just starting out as a business owner, in the process of modernizing your business, or simply unhappy with the live chat app you’re currently using, check out the tips included below to learn how to find the right one.